Jordans Protein & No Added Sugar Granola
Client
Jordans Cereals
SERVICES
Packaging Design
the brief
Jordans is launching two new health focused granolas, Jordans Protein and No Added Sugar ranges. Both of these need to fit in the exsisting Jordans branding structure, but the 4 packs all need to stand out distinctly and follow category norms to ensure consumers know to grab 8G of Protein per serving or a No Added Sugar alternative of their usual favourite.
execution
Working with our photographer and my team, we started by creating the pack designs. Making small tweaks to the exsisting granola structure to improve the energy coming out of the photography on Protein and make sure that it differed from the core range. Once the process of pack design was completed, we began building the assets that would support it online and in store. Thanks to our careful work building Jordans brand guidelines, we were able to quickly implement this with a few key elements that help it stand out versus the usual range.
result
Collabarating across our team following the pack design resulted in bold and clear visual messaging that helped everything stand out in store and online. Ensuring that consumers knew this wasn't just a new flavour in our granola range, but a whole new health focsused start to your day. This led to No Added Sugar becoming the most succesful Jordans NPD (New Product Development) launch in the last decade.
