about
I’m a Graphic Designer and creative based in Peterborough in the UK.
I have over a decade of experience shaping, elevating, and protecting brands for one of the UK's largest food manufacturers, Associated British Foods (ABF), based at Jordans Cereals.
I conceived and grew an internal design team that now fulfills the majority of design in house at a huge cost saving. I have led complex packaging projects, delivered thousands of banners, print ads, and social media content. I have managed cross‑functional relations and ensured that every piece of design work not only looks great but stands out on shelf, online or out of store and makes an impact.
My work spans brand identity, concept development, creative direction, stakeholder alignment, technical artwork guidance, and hands‑on design — often all at once. I’m known for bringing clarity to chaos, making fancy make sense to the functional.
Delivering for the big brands goes hand-in-hand with a love for working with small businesses and making your brand or idea come to life. Starting with a logo and expanding into everything you need for social, printed assets, a website and anything you can think of is my specialty and nothing makes me happier than working to that end result.
Whether it's an international launch of a new line of cereal or a logo for the side of a local taxi firm: I care about the craft, the brand, and the people behind it — and I bring that dedication to every project I take on.
“paul is the best and very handsome, I love him”
— my mum
“that's class”
— alan bradbury
“how is this website going to pay our mortgage?”
— my girlfriend
“if you watch anything live then you have to pay”
— tv license enforcer who won't go away
I’m a Graphic Designer and creative based in Peterborough in the UK.
I have over a decade of experience shaping, elevating, and protecting brands for one of the UK's largest food manufacturers, Associated British Foods (ABF), based at Jordans Cereals.
I conceived and grew an internal design team that now fulfills the majority of design in house at huge cost saving. I have led complex packaging projects, delivered thousands of banners, print ads, and social media content. I have managed cross‑functional relations and ensured that every piece of design work not only looks great but stand out on shelf, online or out of store and make an impact.
My work spans brand identity, concept development, creative direction, stakeholder alignment, technical artwork guidance, and hands‑on design — often all at once. I’m known for bringing clarity to chaos and making fancy make sense to the functional.
Delivering for the big brands goes hand-in-hand with a love for working with small businesses and making your brand or idea come to life. Starting with a logo and expanding into everything you need for social, printed assets, a website and anything you can think of is my specialty and nothing makes me happier working to that end result.
Whether it's an international launch of a new line of cereal or a logo for the side of a local taxi firm: I care about the craft, the brand, and the people behind it — and I bring that dedication to every project I take on.
I’m a Graphic Designer and creative based in Peterborough in the UK.
I have over a decade of experience shaping, elevating, and protecting brands for one of the UK's largest food manufacturers, Associated British Foods (ABF), based at Jordans Cereals.
I conceived and grew an internal design team that now fulfills the majority of design in house at a huge cost saving. I have led complex packaging projects, delivered thousands of banners, print ads, and social media content. I have managed cross‑functional relations and ensured that every piece of design work not only looks great but stands out on shelf, online or out of store and makes an impact.
My work spans brand identity, concept development, creative direction, stakeholder alignment, technical artwork guidance, and hands‑on design — often all at once. I’m known for bringing clarity to chaos, making fancy make sense to the functional.
Delivering for the big brands goes hand-in-hand with a love for working with small businesses and making your brand or idea come to life. Starting with a logo and expanding into everything you need for social, printed assets, a website and anything you can think of is my specialty and nothing makes me happier than working to that end result.
Whether it's an international launch of a new line of cereal or a logo for the side of a local taxi firm: I care about the craft, the brand, and the people behind it — and I bring that dedication to every project I take on.
about
