The pack design of Popped deliberately stood out and broke the norms of the usual wholesome Jordans range, so the identity needed to do the same. Jordans look and feel at the time focused on green fields and the heritage of british farming. So this needs to pop (pardon the pun). Utilising the bright yellow as the key colour from packs and the vibrant contrasting purple and orange from the flavour variants helped to create something completely new for Jordans. Small details like the clusters pop-art inspired background to elevate off the page and utilising comic book speech bubbles off the box created a modern comic book aesthetic associated with punch and impact, ensuring Popped would stand out from the crowd.