Client
Jordans Cereals
SERVICES
Campaign Identity
the brief
Schools in 2020 are unable to gather pupils in school halls to celebrate harvest, due to COVID-19 restrictions. Jordans is organising the first ever virtual assembly for children and families to create a fun-filled online alternative. The event needs a distinctive campaign logo and identity with a suite of assets that will catch the eye and appeal to a primary school audience.
execution
Understanding what Harvest Festival meant was the starting point. Harvest is a really special time of year, not just in the farming calendar but also for schools up and down the country who gather together to celebrate the food our farmers produce and the nature that makes it possible. It teaches an important lesson to kids about farming and giving. It was key to make sure everything was bright, vibrant and had energy to help the functional become fancy. Selecting a bold and exciting font like 'Embryo' was the starting point for an exciting wordmark. Collaborating with my team to create illustrations that look beautiful and contemporary was key to making sure the harvest message of sustainability flowed through the modern graphics.
result
Tying sustainability, modern visuals and child focused appeal is a challenge, but the results speak for themselves with a distinct identity that worked for the brand, the schools and all the media that supported the festival. Thankfully 2020 was the only year that required a digital harvest festival, it still remainds one of the Jordans brands most engaging 360 campaigns.
